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Showing posts from March, 2022

Rashford- Language and Representation Analysis

  1) How is LANGUAGE (CLAMPS) used to show Marcus Rashford as a successful role model on his website? Language is used to show Marcus Rashford as a successful role model on his website because of his costume. This is because Marcus Rashford is wearing a smart business like expensive black suit which could connote that he intelligent and wealthy. The lighting as well on Marcus Rashfords' website is mainly on his face which could connote to show who's the main star of his brand and who's in charge (Star Power). Marcus Rashford is a well known celebrity for not only playing for Manchester United in football, but for raising awareness for free school meals for young children who need it the most. Furthermore, Marcus Rashford's facial features show that he is clean and his hair is well groomed it's not messy or scruffy. Marcus Rashford is also wearing cuff links on his suit which could connote that he is ready for business. Where as for Marcus Rashford's background, ...

Introduction to OSP: Influencers blog tasks

1) What years did YouTube, Twitter and Instagram launch? YouTube was launched  in 2005 and Twitter was launched in the year 2006 where as in 2010 Instagram was launched.  2) What is the definition of an influencer? A social Media influencer, is a user on social media who has established  credibility in a specific industry. This person has access to a large audience and can persuade others by virtue of there authenticity  and reach. 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. An example of an influencer is Nicki Minaj who wore a pair of bejewelled pink Crocs shoes on Instagram, where she has 136 million followers; demand for pink Crocs spiked 4,900% in hours.  4) How big is the influencer industry according to the article? The influencer industry was worth by the end of 2019, $8 billion a year. Now, by a recent report, by the end of 2022, it ...