Rashford- Language and Representation Analysis

 1) How is LANGUAGE (CLAMPS) used to show Marcus Rashford as a successful role model on his website?

Language is used to show Marcus Rashford as a successful role model on his website because of his costume. This is because Marcus Rashford is wearing a smart business like expensive black suit which could connote that he intelligent and wealthy. The lighting as well on Marcus Rashfords' website is mainly on his face which could connote to show who's the main star of his brand and who's in charge (Star Power). Marcus Rashford is a well known celebrity for not only playing for Manchester United in football, but for raising awareness for free school meals for young children who need it the most. Furthermore, Marcus Rashford's facial features show that he is clean and his hair is well groomed it's not messy or scruffy. Marcus Rashford is also wearing cuff links on his suit which could connote that he is ready for business. Where as for Marcus Rashford's background, it is minimalistic because of it just being black. The black could also connote enigma codes and show sleekness.

2) How is Marcus Rashford represented in terms of CAGE (class, age, gender and ethnicity)

Marcus Rashford is represented in terms of CAGE by the way he is shown. On his website, Marcus Rashford's suit is exquisite and that his face is well groomed which shows that he is in the Upper Class status however when he was younger he was much more poor and his mum was always working because he had no dad which meant he was in the working class status. This emphasises that, despite class, you can still be successful and that this shows Marcus being a role model too younger people too. Marcus' age is subversive because he is really young and already successful which show's he has already reached his goals and exceeding past them. This also show's strong work ethic. Marcus' gender is male which could connote that he is strong and powerful in his life. Marcus' ethnicity is a young Black British man who is represented positively and is representing the North of England because of that being the location of where he's from.

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