Print Advert Research

 

I think why this advert is so successful because at the top of the image there are penguins being close together which could suggest that they are trying to breed to save there species from going extinct because of Global Warming and Climate Change.Also if you look more further down at the image, you will be able to see penguins falling to there downfall in other words dying.The reason why that they could be dead is because of the ice melting.Also you could see the lighting changing when the penguins are dying because at the top of the poster you could see all white which suggests life and at the bottom there is darkness which could suggest death.In other terms Juxtaposition.  

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