Advertising and Magazines assessment learner response
1)Write down the mark you achieved for each question:
Q1: 1/2
Q2: 3/12
Q3: 2/8
Q4: 2/2
Q5: 5/8
2) What does CONVENTION mean? How are the conventions of magazines and adverts different?
Convention means typical features.Magazines and adverts are different because in adverts there are logo's and in magazine there are no logo. Also in magazines there are cover lines which gives you more information about whats going on inside them. Whereas, in adverts there are no cover lines.Furthermore, in magazines there are prices on them where on the adverts there is not.
3) Look at the 'Unseen' text (Grazia magazine picture) and Question 2 and complete the following paragraph:
Kate Middleton is a member of the Royal family so she is rich and important but the magazine also wants her to be seen as relatable and similar to their readership target audience. They do this by using a ____medium_______ camera shot, showing her body position as _________tall and elegant_____________ and her facial expression as _______happy________. She is making eye contact with the readers which gives them the feeling that she is ________looking at you__________. Her hair and make-up are ____well-done_______ which reinforces the idea that members of the Royal family or celebrities are _____________always looking good even when going on to there normal day_______________. The colour green of her dress connotes ______________ .
Grazia is a fashion and lifestyle magazine aimed at women. We can tell this from the cover lines _______________________________________ and _____________________ that show the reader _________________________________________________.
4) Look specifically at question 3 - modern social and cultural values in Tatler. Complete the following using your own words:
Tatler is interested in lifestyle and hobbies of the rich and famous elite, which is its target audience. We can tell this through the colour scheme which is ____________________ which has connotations of ______________________________. The cover lines such as __________________ and _________________________ are talking about _____________________ which will interest the upper class audience because __________________________________________________________________________________.
Tatler uses a high fashion model in a ______________ pose, wearing clothes that look _____________ and _____________. The gold colour has connotations of ___________________ and this clashes with the hair and make up because her hair is _______________ and her make-up is edgy which has connotations of ______________________. The setting is blurred but it is outside in some green plants which makes the reader think of _____________________________ and this connects with the main cover story 'The New Posh' because _________________________________________________________
5) Now look at question 5. Make three points you could have made regarding the historical contexts of the OMO advert. Then use your really good analysis of the advert to PROVE this point in a POINT / EVIDENCE (from advert) / ANALYSIS style paragraph.
Women in the 1950s were seen as having to be glamorous and happy with their situation, even if they were doing something mundane (boring) like cleaning. We can tell this by the advert which has _______________________________________. This tells the audience __________________________________________________
Women in the 1950s were usually associated with more domestic tasks such as cleaning, child care and housework and not usually in the world of work. We can tell this by the advert which has _______________________________________. This tells the audience __________________________________________________
6) Personally - give yourself a WWW and an EBI
What Worked Well - which question did you do best at and why?
Even Better If- what will you plan to do differently for the TV CSP assessment?
FYI
Link to Grazia is here:
https://iscoopboye.blogspot.com/2020/01/kate-middleton-on-grazia-magazine-cover.html
OMO
https://mediamacguffingcseyear1.blogspot.com/2021/03/advertising-case-study-1-omo-print.html
TATLER
http://mediamacguffingcseyear1.blogspot.com/2021/01/magazines-tatler-csp-case-study.html
3) Look at the 'Unseen' text (Grazia magazine picture) and Question 2 and complete the following paragraph:
Kate Middleton is a member of the Royal family so she is rich and important but the magazine also wants her to be seen as relatable and similar to their readership target audience. They do this by using a ____medium_______ camera shot, showing her body position as _________tall and elegant_____________ and her facial expression as _______happy________. She is making eye contact with the readers which gives them the feeling that she is ________looking at you__________. Her hair and make-up are ____well-done_______ which reinforces the idea that members of the Royal family or celebrities are _____________always looking good even when going on to there normal day_______________. The colour green of her dress connotes ______________ .
Grazia is a fashion and lifestyle magazine aimed at women. We can tell this from the cover lines _______________________________________ and _____________________ that show the reader _________________________________________________.
4) Look specifically at question 3 - modern social and cultural values in Tatler. Complete the following using your own words:
Tatler is interested in lifestyle and hobbies of the rich and famous elite, which is its target audience. We can tell this through the colour scheme which is ____________________ which has connotations of ______________________________. The cover lines such as __________________ and _________________________ are talking about _____________________ which will interest the upper class audience because __________________________________________________________________________________.
Tatler uses a high fashion model in a ______________ pose, wearing clothes that look _____________ and _____________. The gold colour has connotations of ___________________ and this clashes with the hair and make up because her hair is _______________ and her make-up is edgy which has connotations of ______________________. The setting is blurred but it is outside in some green plants which makes the reader think of _____________________________ and this connects with the main cover story 'The New Posh' because _________________________________________________________
5) Now look at question 5. Make three points you could have made regarding the historical contexts of the OMO advert. Then use your really good analysis of the advert to PROVE this point in a POINT / EVIDENCE (from advert) / ANALYSIS style paragraph.
Women in the 1950s were seen as having to be glamorous and happy with their situation, even if they were doing something mundane (boring) like cleaning. We can tell this by the advert which has _______________________________________. This tells the audience __________________________________________________
Women in the 1950s were usually associated with more domestic tasks such as cleaning, child care and housework and not usually in the world of work. We can tell this by the advert which has _______________________________________. This tells the audience __________________________________________________
6) Personally - give yourself a WWW and an EBI
What Worked Well - which question did you do best at and why?
Even Better If- what will you plan to do differently for the TV CSP assessment?
FYI
Link to Grazia is here:
https://iscoopboye.blogspot.com/2020/01/kate-middleton-on-grazia-magazine-cover.html
OMO
https://mediamacguffingcseyear1.blogspot.com/2021/03/advertising-case-study-1-omo-print.html
TATLER
http://mediamacguffingcseyear1.blogspot.com/2021/01/magazines-tatler-csp-case-study.html
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